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Restyle Homepage

PT Pos Indonesia
1 day
Company Project
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Overview


Here I am posting my work project at PT Bullion Ecosystem International in collaboration with PT Pos Indonesia (Persero) on the PospayGold product. But for this time, I will share an exploration of my design style that has no boundaries. So previously the design I made on the original website was a formal design, and I would like to share more of my exploration here.

Initial Analysis


Before exploring a redesign, I conducted an in-depth analysis of the existing PospayGold website design. Some important points of concern are:

  • Visual hierarchy: The design elements are not well organized, making it difficult for users to focus on the main information.

  • Interaction: Buttons do not have clear visual feedback when clicked.

  • Overall impression: The design feels flat and lacks visual interest.

Design Concept


Based on the analysis, I decided to implement a more dynamic and modern design concept by utilizing the shadow technique. Shadows were chosen because they have several advantages, namely:

  • Creating depth: Shadows give the impression that design elements have volume and depth, making them look more alive.

  • Strengthens visual hierarchy: By adjusting the intensity and direction of the shadows, important elements can be distinguished from the rest.

  • Adds a sense of elegance: Proper use of shadows can give a design a luxurious and professional feel.

Behind the Scene

Reflection


With the application of shadow technique and several other improvements, PospayGold's website design becomes more attractive, modern, and easy to navigate. Shadow succeeds in giving depth and dimension to the design, making it more vibrant and attractive. In addition, a clearer visual hierarchy makes it easier for users to find the information they need.


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Let's Collaborate!

Let's Collaborate!

Available for Work
Available for Work
Available for Work
Available for Work