Overview
Special landing page campaign for Metalgo “GoldDrips”. The project is a key initiative designed to strengthen Metalgo's position as a leading digital gold investment platform. The “GoldDrips” campaign specifically aims to introduce the "3X More Cuan! More Profit!" offer to new and existing users. The main objective was to drastically increase user acquisition, encourage active participation in the GoldDrips campaign, and optimize conversion rates through compelling value presentations and seamless user paths.
Problem Statement
The “GoldDrips” campaign with its promise of "3X More Money! More Profit!" brings its own UX challenges that must be overcome to maximize its impact:
Offering Credibility & Clarity: How to deliver the promise of “3X More Profits!” in a credible and understandable way, without raising doubts or perceptions of deception? Clarity on the mechanics of the campaign is required.
Generate Urgency & Desire: How to design an experience that effectively motivates users to participate in the campaign immediately, creating a positive sense of urgency and FOMO (Fear Of Missing Out).
Guide Users to Campaign Specific Conversions: The user journey path to join the “GoldDrips” campaign should be very clear and minimal, in contrast to typical site navigation.
Campaign Visual Differentiation: Despite being integrated with the Metalgo brand, how to make the “GoldDrips” campaign visuals stand out and directly communicate the gold theme and various benefits without confusing users.
Research
I study how other investment platforms or financial apps successfully communicate bonus offers, cashback or benefits. I analyze their copywriting, visuals, and conversion flow to get inspired and avoid common pitfalls. I also research the psychological principles behind financial decisions, such as the framing effect, scarcity principle, and loss aversion, to design design elements that motivate the desired user behavior.
Ideate
Truth in Advertising: Deliver the promise of “3X More Money!” in a powerful yet truthful way. This means using emotionally appealing visuals combined with concise, transparent, and concrete benefit-oriented copywriting.
A compelling and clear Call to Action (CTA): Create a CTA that should be very specific to the “GoldDrips” campaign, visually clear, and strategically placed.
Information Architecture (IA)
The “GoldDrips” web campaign is designed to be highly conversion-focused, ensuring every part supports the “3X More Money!” promise:
Hero section: Most dominant, featuring the headline "3X More Money! More Profit!" with concise and powerful text and dynamic visuals.
“Why 3X Cuan?”/Campaign Mechanism: A section that explains in simple terms how users can achieve 3X profits.
“GoldDrips” Special Benefits & Advantages: Outlines the unique points of this campaign compared to other Metalgo offers, focusing on the added value that users get right away.
Key Terms & Conditions / Concise FAQ: Briefly answer the most common and important questions (e.g. campaign period, qualifications, how to claim) to remove any doubts.
Repetitive Calls to Action: Multiple strategic CTAs scattered throughout the page, ensuring users always have the opportunity to act.
App/Platform Integration: Clear links to download the Metalgo app to start participation.
Designing
I started by sketching to plan the placement of key elements that support the campaign. The priority was to ensure the flow from the introduction of the “3X Fold” promise to the final CTA felt logical and minimized distractions. I visualized how users would scroll and interact to understand the offer.
Once the sketches were complete, I moved on to the detailed visual design. This included applying a campaign-specific color palette (Metalgo blue), typography selection, and the use of “golden drop” illustrations or animations specific to this campaign, ensuring an engaging and on-brand experience.
