Overview

Metalgo's decision to rebrand was not just a small change. This rebranding was done because the previous visual identity and user experience (UX) were felt to be outdated and no longer represented the brand's progressive vision and ever-evolving technological innovations. The ultimate goal was to improve brand perception, strengthen user trust, and provide a more intuitive and visually appealing digital experience. In my role as Webmaster, I am responsible for the entire design process, from user research to visual implementation.

Problem Statement

• Navigation Complexity: Users often struggle to find important information or specific investment features due to unintuitive navigation structure and scattered information.

• Low Visual Consistency: Inconsistencies in visual elements across different touchpoints (website, mobile view, marketing materials for champaign) that weaken brand identity and create a non-cohesive experience.

• Lack of Visual Appeal: The website lacks appealing visuals and fails to stand out amidst the competition of other digital platforms, leading to higher bounce rates and shorter session times.

Research

I analyzed leading investment platforms and digital ecosystems to identify best practices in UI/UX design, visual trends, and effective communication strategies. I found that competitors had more minimalistic and interactive designs.

Ideate

I created low-fidelity wireframes for key pages such as the Home, Product Detail Pages, and Campaign Page. Focus on the placement of key elements, information hierarchy, and clear calls-to-action, to ensure the most efficient user flow before adding visual details.

Designing