Key Partnerships

Breakdown of key partnerships :

• Description: "Material Supplier," "Packaging Supplier," and "Logistics Services." These are external entities that support the business operations.

• UX Perspective: Partnerships can influence the user experience. For example, reliable logistics services ensure timely delivery.

Customer Relationships

Breakdown of customer relationships :

• Description: "Promo, Voucher," "Free iced tea", and "Content." This suggests strategies for engaging and retaining customers. Promotions, discounts, and engaging content are used to build relationships.

• UX Perspective: How effective are these strategies? User feedback can reveal whether promotions are appealing or if the content is engaging.

Revenue Streams

Breakdown of revenue streams :

• Description: "GoFood," "GrabFood," and "ShopeeFood" This shows the primary sources of income, mainly through food delivery platforms.

• UX Perspective: Understanding the revenue streams helps prioritize UX efforts. For example, if most revenue comes from GoFood, optimizing the GoFood experience should be a priority.

Key Activities

Breakdown of key activities :

• Description: "Production," "Marketing," and "Selling." These are the core operational activities.

• UX Perspective: UX can play a role in optimizing these activities. For example, user feedback can inform marketing strategies and improve the selling process.

Key Resources

Breakdown of key resources :

• Description: "Fresh Vegetables," "Grade A Meat," and "Strategic Location." These are the essential assets for delivering the value proposition.

• UX Perspective: The quality of resources directly impacts user satisfaction. Ensuring consistent quality and availability is crucial.

Channels

Breakdown of channels :

• Description: "Food Delivery App," "Socmed (WA, IG)," and "Offline (Johar street no.30 Pegulon, Kendal)." This outlines how Nasi Goreng Semrawut reaches its customers. The reliance on food delivery apps and social media indicates a digital-savvy approach.

• UX Perspective: The food delivery app and social media channels are critical touchpoints. UX research can explore user journeys across these channels, identifying pain points and opportunities for improvement. For example, are customers finding the menu easily on the app? Is the ordering process smooth?

Customer Segments

Breakdown of customer segments :

• Description: "All Gender," "All Ages," and "Foodle." This indicates a broad target audience, suggesting the product caters to a wide demographic. "Foodle" likely refers to food enthusiasts or those who enjoy exploring different culinary experiences.

• UX Perspective: Understanding these segments is crucial for tailoring the user experience. For instance, younger users might prefer a visually engaging app, while older users might prioritize simplicity and ease of use. "Foodles" may appreciate detailed food descriptions and high-quality images.

Value Propositions

Breakdown of value propositions :

• Description: "Various Variants," "Hygienic," and "User-Friendly UI." This highlights the unique selling points of Nasi Goreng Semrawut. Offering diverse menu options, ensuring food safety, and providing an intuitive user interface are key to attracting and retaining customers.

• UX Perspective: The "User-Friendly UI" directly relates to UX. Research should focus on validating these claims. Are the various variants easily accessible? Is the hygiene aspect communicated effectively? Is the UI truly user-friendly?

Cost Structure

Breakdown of cost structure :

• Description: "Research," "Production Cost," "Collaboration Cost," "Tool Servicing," and "Food Delivery Cost." This outlines the major expenses.

• UX Perspective: Understanding the cost structure helps prioritize UX initiatives. For example, reducing food delivery costs might involve optimizing the delivery process through the app.