Visual Redesign MetalGO Homepage v3

Overview

MetalGO’s decision to redesign was a strategic move to address an outdated Visual Identity and User Experience (UX). The core goal of this redesign was to strengthen brand perception, build user trust, and deliver a more intuitive, modern, and visually compelling digital gold ecosystem that aligns with the company's technological innovations. In my role as Webmaster, I am responsible for the entire design process, from user research to visual implementation.

Problem Statement

• Navigation Complexity: Users frequently struggled to find important information or specific investment features. This was due to an unintuitive navigation structure and scattered information, leading to high user friction and potential drop-off.

• Low Visual Consistency: Significant visual inconsistencies were present across various touchpoints, weakening the brand identity and creating a non-cohesive experience. Furthermore, the old look lacked visual appeal and failed to stand out amidst competing digital platforms.

• Outdated UX/Visual Identity: The existing design no longer reflected MetalGO's progressive vision and innovative spirit. This outdated appearance was a contributing factor to higher bounce rates and shorter session times, as users lacked immediate confidence in the platform's modernity.

Research

I analyzed leading investment platforms and digital gold ecosystems to identify UI/UX best practices, current visual trends, and effective communication strategies. Key finding: successful competitors utilize cleaner, more minimalist, and interactive designs that prioritize transparency and legal clarity.

Based on analytic data, I identified that users' highest priorities were quickly verifying Legal Compliance (BAPPEBTI) and accessing the Download App button. The primary target audience for this project consists of first-time digital gold investors and young professionals who prioritize security, ease of use, and a modern, trustworthy website appearance.

Ideate

I designed a dedicated feature section utilizing clean, scannable iconography, allowing users to understand MetalGO's core advantages (safe, easy, trustworthy) within seconds. The ATF section was designed to build instant trust. This was achieved by clearly communicating the unique value proposition ("Aplikasi Nabung Emas Fisik Digital Yang Gak Bikin Deg-Degan") alongside social proof (1K+ Users) and official legal compliance (BAPPEBTI).

Designing